Mission Statement

Vision Statement


Positively Natural™ aspires to realize a responsible, informed, thriving marketplace for natural products that supports the well-being of people, pets and the planet.

To empower our community of members through education, a natural products marketplace, and the advocacy of relevant legislative issues.


Who is Positively Natural™?


Positively Natural™ is a not for profit trade association focused on cultivating the connection between natural product wholesalers and retailers by presenting opportunities for members to network, increase sales and knowledge, while creating and supporting grassroots advocacy for legislation that positively affects the sale of natural products, enhances nutritional intakes, optimizes the health and the well-being of humans, and reinforces good ecological standards.

Positively Natural™ formed to help bring about a more responsible, informed, and sustainable marketplace. In pursuit of this goal we help natural retailers and natural product suppliers/manufacturers by providing them with the education, support, and advocacy they need to thrive. We work together to build a vibrant and resilient community for the northwest natural products industry.